2017 | Branding, print design, marketing, product design
A Thingery is a community owned lending library of things set up in a modified shipping container. The containers are self-service, so members can check things in and out at their convenience. A Thingery's inventory is community sourced; meaning that what goes into the container depends on what neighbours donate and what they collectively purchase.
The Thingery’s branding is meant invoke a feeling of fun and community. The colour palette is warm and the typography is playful. The concept of a lending library is new to many people, so the brand need to be simple and inviting. Along with the physical container the brand required developing several infographics, brochures, and digital campaigns. Here, it was crucial to effectively communicate to, and engage an audience who might not know how a community owned lending library works.